An entry-level smartwatch designed to look and feel like onn.
The onn. Smartwatch is an entry-level watch with the essentials: heart rate and sleep tracking, notifications, and a 5 to 7 day battery. It is built to be clear and comfortable to use, to stand out on a shelf, and to match onn.’s value-driven look.
How might we design an affordable, reliable smartwatch that delivers essential health tracking and everyday functionality for budget-conscious users while staying true to onn’s simple, approachable design language?
Matte black and soft gray form the base of the onn. system, and each product category gets its own accent color.
Where the onn. watch sits against three established watches, by price and positioning.
Four directions were sketched before settling on the watch: a charging case, a smart watch, a controller with paddles, and an attachable touchscreen that clips to a monitor and doubles as a stand.
Three concepts were developed with callouts for materials, dimensions and features.
The watch won: an LCD touchscreen, a magnetic strap, interchangeable bands, dual-use buttons, a heart rate and sleep tracker, and USB-C charging, in a range of colorways.
The bands are flexible silicone rubber with a matte finish to reduce shine and fingerprints. The outer surface is smooth; the interior has a subtle micro-texture for comfort and grip.
Colors: Black, Slate Gray, Soft Blue, Onn Orange, Lime Yellow, Teal, Turquoise Green, Light Magenta, Dark Blue.
Heart rate monitoring. Sleep tracking. Bluetooth calling. Smartphone notifications. 5 to 7 day battery life. Water resistance. Fitness activity tracking.
An LCD touchscreen allows UI navigation, with two simple buttons for moving around the interface. Sensors handle health tracking, pogo pins handle charging, and a release makes the strap easy to swap.
Swipe up or down to move between the six main screens: Home / Watch Face, Music, Fitness, Apps, Notifications and Settings.
Structure: printed folding carton, tuck-top closure with an integrated euro slot hang tab. Merchandising: freestanding shelf or peg-hook, electronics / wearables.
