Go Mode

From studio idea to Demo Day.

Year2026
TypeProduct Design
LocationAmes, IA
DateJuly 2026
TeamSophia Thomas
Role
Industrial design and hardware: enclosure, scent pod, battery arrangement, neckband.
Problem
Turn a class idea for rethinking athletes’ warmups into a scent-conditioning wearable.
Result
A working prototype shown at Demo Day, and third place in Iowa State’s Pitch Off ($1,500).
Go Mode

Overview

11 weeks / Summer 2026

CYstarters + Go Mode: a scent-conditioning wearable, taken from a class idea to a working prototype over one summer.

My role was industrial design and hardware, from the enclosure and scent pod to the battery arrangement and neckband.

Benjamin Trost and Sophia Thomas at the Pappajohn Center

The starting point

A class idea became a summer of building

Go Mode began as a studio project with my co-founder, Sophia Thomas. We pitched it in Iowa State’s College-by-College Pitch Off, where it placed third in the new venture category and received a $1,500 award. The win helped us get into CYstarters.

College-by-College Pitch Off certificate
Pitch Off check for $1,500
Go Mode worn around the neck
Go Mode neckband

Eleven weeks at CYstarters

CYstarters Cohort 11 / Summer 2026

CYstarters gave me eleven weeks to focus on Go Mode alongside other student founders. The program mixed educational sessions and mentorship with time to work through the practical questions behind our ideas. I spent much of the summer moving between learning about business and building the physical product.

Cohort 11 with program leaders
A founder presenting to the cohort

The other founders

The other founders were a big part of it. I learned from watching how they tackled different problems, and we were all unsure about the same things: building something new. The time we spent together outside the sessions mattered as much as the program.

Megan Sweere, Judi Eyles, and Jean Walsh helped shape the program. Speakers and mentors talked with us about advertising, funding, and the decisions founders face.

Sophia and Ben talking by the pond
Ben laughing with other founders
Founders outdoors under a tent

Learning beyond design

I came in comfortable with product design. I had less experience with the work surrounding a product: pricing, minimum order quantities, outreach, digital marketing, and basic finance. CYstarters made those questions part of my day-to-day work.

To me that meant getting something out of every attempt. A test or prototype is only worth it if it changes what I do next.

“Fail fast and forward”
A mentor speaking to the cohort
Paired founder exercise
Ben and Sophia with the Go Mode prototype and scent cards

Rebuilding the product

The first prototype relied on mostly off-the-shelf components. I kept the TPU neckband and circuit board, then redesigned the surrounding product. The work shifted from proving the concept could function to making a better wearable.

The redesign touched the housing, scent pod, atomizer connection, battery arrangement, and neckband construction.

First prototype
Go Mode band
Redesigned Go Mode neckband

A system of connected parts

I led the hardware and manufacturing work, designing the enclosure, pod, battery arrangement, and neckband. Sophia led branding and the website.

Go Mode pod detail
Go Mode pod with Iowa State mark
Four branded scent bottles
Go Mode pods up close
Go Mode campaign
Go Mode campaign
Go Mode campaign
Go Mode campaign

Twenty housing iterations

Form / Closure / Assembly

The housing began as a square form and moved toward a circular one. I replaced a push-and-twist closure with a screw because the simpler mechanism was easier to build and assemble. The later version integrated the logo as the mist vent and connected the neckband directly to the housing.

Twenty housing iterations

Learning silicone molding

Moldmaking and casting were new to me. The printed mold texture carried into the silicone. Some molds leaked, and bubbles affected the castings. Clear resin parts came out cloudy or yellowed. I adjusted the process and smoothed fresh clear resin over gaps in the pods.

The failures were useful because they showed how mold design, surface finish, and process control affected the final part.

Silicone mold with a cast neckband
Cast silicone neckband
Cast resin pod

Demo Day

July 30, 2026 / CYstarters Cohort 11

On July 30, 2026, CYstarters Cohort 11 presented its work at Demo Day. I showed a working Go Mode unit with four branded scent bottles. The prototype communicated the product direction, but it had not reached the standard I wanted for a saleable product.

Early testers had tried a rough version. The final unit had not been tested with users.

Presenting Go Mode at Demo Day
Go Mode table at Demo Day
Go Mode on the Demo Day screen

Featured stories

July 2026 / CYstarters Cohort 11

Go Mode and our CYstarters experience were featured by both the Iowa State University Foundation and the Pappajohn Center for Entrepreneurship. The Foundation story followed how Sophia Thomas and I took on a challenge to rethink athletes’ warmups and developed it into a venture. The Pappajohn spotlight focused on our experience as student founders. Both place the project inside Iowa State’s entrepreneurship community.

Read the Iowa State University Foundation storyRead the Pappajohn Center spotlight

Pappajohn Center CYstarters spotlight
Iowa State University Foundation feature

The summer presentation

Demo Day presentation / July 2026

This is the presentation I gave at the end of the summer. It covers the idea, the design direction, and what I had finished by Demo Day.

Go Mode presentation title slide

What I’m carrying forward

I am no longer pursuing Go Mode. The summer gave me a clearer view of the work around a physical product, from fabrication and assembly to cost and testing. I’m proud that I took the design through repeated iterations and made a working prototype. I would set a tighter scope and bring user testing into the process earlier.

CADResin printingSilicone moldingUrethane castingEnclosure designIterationScoping
26 visuals

Visual archive

Go Mode on a glowing disc
Go Mode pods up close
Go Mode neckband
Pod detail
Iowa State pod
Iowa State pod
On yellow
On yellow, angle
Scent bottles
Scent bottles
Scent bottles
Scent bottles
Recovery bottle
Focus bottle
Founders
Pitch Off
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Go Mode campaign visual
Next project

onn. Smart Fitness Watch

View project
Get in touch

Let’s make something worth using.

benjamintrost22@gmail.com