ONN SMART FITNESS WATCH

This project began with a clear design challenge: how might we design an affordable, reliable smartwatch that delivers essential health tracking and everyday functionality for budget-conscious users, while staying true to onn.'s simple, approachable brand language? Through brand language analysis, competitive benchmarking against products from Apple, Fitbit, and Amazfit, and a focused ideation process, the design evolved around three priorities — clarity, comfort, and strong shelf presence. The result is a slim, rectangular wearable with a matte polycarbonate housing, magnetic strap adjustment, and a touchscreen UI navigating six core screens: Watch Face, Music, Fitness, Apps, Notifications, and Settings. The final concept includes a complete CMF specification, retail packaging design, and a working prototype — delivering a $49.99 product that feels considered, not compromised.